Activism: Using Social Media to Move Millions

Fernando Fonseca is the man behind the  social media strategy of the “Indignados” Movement in Barcelona. He’s also the guy who started the twitter account in English that was broadcasting what was happening in

Barcelona to the world. The Indignados movement brought millions of Spaniards to streets in protest of huge cuts to public services, bank rescue packages and evictions of families who cannot pay their mortgages.

How do you start a movement like that using only Twitter? How do you get on prime time TV and get politician talk about a law that takes away their freedom of speech? How do you apply these strategies to your own business and create a ripple effect that get people talking and sharing your cause?

All of that and more in the interview with the wonderful Fernando Fonseca bellow: