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The Muppets Go Viral: Talking to the Man Behind Their Social Media Campaign.

T.J. Marchetti Senior Vice President, Digital Marketing at The Walt Disney Studios talks about his own journey from AOL, through GeoCities, Yahoo, CitySearch, eHarmoney, MTV to Walt Disney Studios. In this interview T.J Marchetti gives advice to today’s entrepreneurs (it’s about passion), talks about the role of ethics in his career and of the process of creating of one of the best social campaigns to date – the Muppets Movie..

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The Muppets Go Viral: Talking to the Man Behind Their Social Media Campaign.

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